You know you’ve got great items for sale in your Poshmark closet. And you know your pictures look good. You might even have a whole bunch of followers. But what do you need to get someone to spend time looking at your listing so they can see how amazing it is and click that “Buy Now” button? Well, one factor is the amount of information you give them.
Consider this scenario: Posher Alyssa is scrolling through listings by Anthropologie, and she comes across a sweater you’ve marked down to $15. She loves it. But she can’t tell whether the colors in the picture are accurate. Is it a little bit shiny? Is the red really that bright? Does the wast cinch with elastic or is it tight-fitted? Alyssa thinks, Ugh, too hard to tell, and clicks on the brand to find something else she likes by Anthropologie. She buys something else and her little shopping spree is over. Or, she asks her questions, but she’s lost that initial spark by the time you answer and doesn’t even look at your listing again.
Ladies and gents, this is the harsh reality of Poshmark: you do not have a captive audience. It’s usually quick sale or no sale, which means you get one chance to charm that person into a purchase of your awesome item.
Or, consider this scenario: Someone buys a beautiful jacket from you the day after you list it. But it has a snag you didn’t mention. You pack it up carefully and send it to them. A few days later, you get a notification: The user has opened a case against you. Or worse, they’ve reviewed you and given you a low rating, saying you sent them a damaged item. Other potential buyers can see that now, and there is nothing you can do to remove that from your profile.
These scenarios are some of the frustrations of being a Posher, and they can happen very easily. But, if you do the extra legwork up front, you can help your buyers see the glory of your items (and hopefully buy or at least make an offer) and you can prevent potential problems down the road.
Getting sales on Poshmark is all about exposure. There are three places you can put the brand name in your listing:
- the title
- the description
- the Brand field
If your item for sale is a popular brand, it’s a good idea to list it in the item title, even if you have also listed it in the description and selected it in the “brand” field. Potential buyers can search multiple ways, and this helps ensure you’ll show up in their search results if they search by brand.
I can’t tell you how many times I regretted not putting the measurements in my listings.
It only takes an extra minute or two, and it prevents you from having to find something in your pile of clothes for sale when someone wants to know how long it is or the measurement of the waist. Additionally, it prevents people from sending stuff back if the fit is unusual for the size on the tag. The easiest way to add measurements is to photograph them and include them in your pictures. That way, your customers get a visual alongside the numerical measurement.
Listing something that has flaws without telling your buyers about said flaws is a big no-no. For one, they’ll probably send it back or give you a bad rating. And even if they don’t you’re still kind of a jerk. Now, we all make mistakes and sometimes don’t know an item has flaws until our buyer tells us, and that’s different. But if you see a flaw (a little hole, a tiny stain, stretching, etc.), it’s important that you not only say the item is imperfect in your description but try to take a clear picture of the imperfection as well.
Being a good Poshmarker can be really fun and rewarding. If you put in a little extra effort, people will be able to tell and you’ll feel rewarded for it.